My cup runneth over.

Wow! This was a longer absence than I planned. We had a lovely getaway on Salt Spring Island and enjoyed a week-long visit with friends. We’ve freshened up our verandah downstairs and refinished our side deck. In the spirit of full disclosure, I must confess that I have been preoccupied with overindulging…too much food, too much wine, and too much fun. Is there really such a thing as too much fun?

It’s back to work for me this week. Mags’s story has rusticated on the shelf for a month. It’s time to pick it up, dig through it and see if I’ve got a second YA on my hands. I’ve been looking forward to it and will be diving in as soon I post this.

This month I’ve had amazing feedback on my historical romance, Love Denied, as well as a “revise and resend” from two publishers. Revision ideas are percolating in the back of my brain. One publisher has a call out for novella-length stories. I have three that I haven’t looked at in a while. Perhaps I should be delving back into those and seeing if they’re up to snuff? I’ve been missing historical research and am pulled toward returning to my Raven’s Path sequel as well. And, as always, new concepts beckon—in young adult, in historical romance, and in historical fiction.

I am grateful that my well of ideas is full. Now I just have to figure out how I want to go about emptying it.

Content is king, but promotion is queen.— P.J. Feinstein

How much author promo should I be doing? I tweet, post on Instagram, make all calls on my Facebook page and update my YA blog. While it is part and parcel of being an author, you would think that I could keep things to a minimum since I am not self-published. Yet I see very well-known authors doing the same. Authors with an agent, a large publishing house behind them and a history of sales. It seems it is now embedded in publishing. For me, the reality of online sales is that my book is competing with millions of other books. How does one gain visibility if no one even knows it exists?

I spend too much time on my devices working to develop exposure. Trying to balance promo with social media fatigue is proving to be challenging. It is a fine line between getting the word out, wearing yourself out and tiring out your followers. I mean, folks only want to see my book flogged so many times. When does it shift from interesting and informative to eye-rolling frustration? I wish I had the answer.

In an attempt to keep things varied, I’ve been experimenting with a variety of free software. My latest is Adobe Spark Video. I’m doing a giveaway over at Goodreads, a signed copy of Cutting to the Chase, and I wanted something different to promo.

What do you think? Does it add interest or is it just another way of presenting same old, same old? Are you tired of seeing authors endlessly promoting? Have you found a way around it? If so, what do you do to get the word out about your book or someone else’s? I would love to hear from both readers and writers on this.

And if anyone has any ideas about how to get my book into the hands of my target audience—teens—please, pretty please, share those too!